Step right up! A look at how advertising rules our world…

Learn how marketing sneaks convince you to pile your grocery cart higher than you planned with Supermarkets: aisles of persuasion and Supermarket persuasion: what marketers know. These streaming videos will give you the tools to navigate tricky signage, strategic store layouts, shelf hangers, tie-ins, and colossal carts.

See how successful companies market themselves in 100 great businesses and the minds behind them, which explores the way Starbucks, Pixar, 3M and others became winning enterprises. And Brand success: how the world’s top 100 brands thrive and survive lets you discover what makes products great. It explores the workplace revolutions and technological advancements that have made many brands – from Adidas to Zippo – household names.

On the flipside, whatever happened to Bic underwear, Colgate kitchen entrees, Frito Lay lemonade or Harley Davidson perfume? These are a few gems discussed in Brand failures: the truth behind the 100 biggest branding mistakes of all time. In addition to “extension” failures, there are cultural failures. Why didn’t the Chevy Nova take off in Latin America? (Hint, it means “doesn’t go” in Spanish.) In German, Mist is slang for manure (you don’t want to curl your hair with that?) and Vicks is the equivalent of the F-word. In Spain, the Coors “Turn it loose” logo translates into “You will suffer from diarrhea.”

 

 

 

 

 

 

–  Acquisitions Peeps

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